3 Reasons to Add E-commerce to Your Web Site
Each year, more and more consumers are shopping on the Internet. By adding e-commerce functionality to your site, you will reach prospects at just the right moment -- the exact moment they are looking to buy.
- For a profitable business in itself, or add a revenue source to your existing business
- To grow your customer base
- To increase your business value to your customers
Even if you're a brick-and-mortar retailer, it pays to have a fully functional online store. All online marketers should provide in-depth information to help customers make buying decisions. When selling products, include specs and dimensions, plus any product reviews. If you market a service online, it is a great idea to provide testimonials.
Payment: Since as many as 95 percent of all purchases on the Internet are made by credit card, it's essential to accept all major cards, from Visa® and MasterCard® through Discover®.
Most small businesses find that using a third-party processing service like PayPal® is the easiest way to add credit card purchasing to their websites.
Take On New Product Categories:
Now is a great time to expand your product categories. While off-line retail sales continue to struggle, Forrester® predicts online retail will grow at a steady 19 percent year-over-year growth
rate, from just under $96 billion in 2003 to nearly $230 billion in 2008.
Nearly 5 million new U.S. households will shop online in each year, totaling 63 million U.S. online shopping households in 2008. As online retail continues to grow, consumers will be looking to the Web for more of their day-to-day purchases.
Be sure you also create an optimal shopping experience for customers. Your pages should be quick to load, your site easy to browse, and provide enhanced services, such as an optional Spanish version or online customer service.
Online ads can have an impact on buyers' purchasing decisions long after they are viewed, research shows. As you plan your marketing campaign, it's important to look beyond immediate per-click or per-action results.
CeJay Associates, LLC is a leader in the industry, for providing websites that offer graphics, navigation, and content that present your products with maximum advertising impact.
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